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Episode 168: How to Use Media to Give more Exposure to your Business - Aldwyn Altuney
Aldwyn is the director of AA Xposé Media. She’s a Mass Media Mastery program trainer and photojournalist with 30 years experience in TV, radio, print and online media worldwide. She’s an Editor/ Writer/ MC/ Voice Over artist, actress in theatre, short films, TV advertisements and feature films. She’s also the founder of Animal Action Events, raising about $15,000 for various animal charities since 2007 and gaining millions of dollars of free media exposure for the humane treatment of animals worldwide.
In this interview Fabienne and Aldwyn talks about how to use media to give more exposure to your business. Her main focus is on media training and she teaches people how to get free publicity. She teaches people how to send a clear message via media. She says that entrepreneurs who want publicity on initial level need to go out with their message because journalists normally search for people in specific areas so once they are searching they should be able to see your message as well. She gives examples of how to communicate your message through media and the way to reach local media and get yourself published. Everybody should always be ready to have their own press release and photos ready. Aldwyn shares 2 tips for entrepreneurs that can help them with their business. The important one is for an entrepreneur, if they get an intern, or a young marketing person for themselves it always looks better if you’re being represented by a third person. She also gives tips on building self confidence for women entrepreneurs. The less you’ll think about how good you’re looking in front of the camera, and more think about what others will get out of what you’re saying and how it can benefit them, yourself consciousness will go out of the window. She elaborates on this topic so listen to this interview if you want to know more secrets from a business expert. You can learn more about Aldwyn at www.aaxpose.com