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Episode 246: The Power of Direct Mail & Newsletters" - Shaun Buck
Tell me. When was the last time that you received a personal letter ? When was the last time that you received something via mail, other than your bills, bank statements, assurances or your neighbour’s realtor’s flyer ? … That’s what I thought. You don’t remember. Because it’s been too long. Just by reading these lines, you should know where I am going. Yes, you can use direct mail to market your business, but also to deepen your authority, credibility and trust towards your audience. And one powerful way to do this is to send printed Newsletters. You read right. Printed. Newsletters. And lucky you, this week’s interview is with the Newsletter Pro, Shaun Buck. Shaun is a friend of mine. We met about 6 years ago, and at that time, we were in the same mastermind. (oh and by the way, this is another proof that mastermind friends are long lasting friends !) He’s built a multi-million-dollar business, crafting customized newsletters for his numerous clients, year after year. See, Shaun is also very strong in his clients retention and in getting clients referrals. And of course, he shares his strategies in this interview. I am telling you, you will learn a lot. You'll learn: How to develop an effective referral system What marketers get totally wrong about newsletters Why Newsletter could be your secret marketing weapon And so much more! And maybe, it will make you realize that your business, (even if it’s an online business) needs Newsletters. Listen and enjoy! Ways to connect with Shaun: The Newsletter Pro website …read more