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Episode 114: Discover How To Differentiate A Persuader From a Manipulator - Bob Burg
Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16 000 people.
Although for years he was best known for his book Endless Referrals, over the past few years, it's his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers.
He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.
You can learn more about Bob at www.burg.com