Bracha is no newcomer to the restaurant business. Having put himself through the Hotel & Restaurant Management program at NY City College by working in bagel and bread bakeries, he honed his culinary skills at La Caravelle, which was long known in New York as a “temple to French gastronomy.” Bracha then spent the next several years working under top chefs from New York to St. Thomas, which afforded him the well-rounded experiences that have brought him where he is today. Bracha made his way to South Florida in the late 1980's where he worked with Chef Norman Van Aiken and Proal Perry at the beautiful Hoexters Market supper club and then opened the “Stars & Stripes Cafe” in the Betsy Ross Hotel. After branching out on his own at age 28 with “411? Restaurant & Bar in South Beach, Bracha set his sights on the concept of casual upscale seafood and open the Fishbone Grill in downtown Miami & a second location in Coral Gables.
Drawing from tropical setting of Miami, Bracha the opened The River Seafood & Oyster Bar, realizing it’s only natural to use the freshest seafood and produce available to create a collective menu of dishes that represents a modern twist on a classic seafood cuisine. The River consistently sources the best of the best ingredients to deliver an unparallel dining experience which has helped them win over locals, tourists and critics alike.