HORT is a Berlin-based graphic design studio made up of a mixed bag of uniquely selected, creative and spirited people. When away from his Humble HORT Hub, founder (and head creative) Eike König takes on the role of mentor. He is currently the Professor of Graphic Design and Illustration at the University of Arts in Offenbach, Germany.
In this interview with Eike König we talk about the international character of the design studio. How the team is carefully put together over the years. His relation to each individual and the dynamics within the group. Eike also explains how the hiring of interns is a big thing at HORT. Next to that he gives us his thoughts on ‘future thinking’ and explains that there are more important things in life that we can achieve than perfection in itself. Recorded at the Integrated 2013 Conference in Antwerp, Belgium.
NB: At the beginning of 2014, after the recording of this interview, Eike’s father passed away. We are sorry for his loss.
HORT's work for Nike ::
HORT Hello video ::
File Download (30:55 min / 43 MB)…read more