Episode 203 - Jay Fanelli of The Cotton Bureau “Promotion Is Just As Important As The Product”
Talking Points you’ll hear on Episode 203
- The curation process of keeping their collection narrowly focused on today’s best graphic design trends.
- Allowing your business to find it’s own path in life and allowing to keep it evolving.
- A debate on the Threadless business model.
- Respecting your users, customers and partners while allowing your business to grow and make money.
- Respecting the laws of supply and demand to keep growing but not burning out.
- United Pixel Workers and other projects that naturally evolved into the Cotton Bureau.
- Making strong relationships with other businesses that support your business.
- Focusing on doing one thing really well and not trying to catch every dime that comes your way.
- The backstory on “Blowing Up Overnight”.
- Using the Cotton Bureau as way to test your talents and get a taste of passive income.
- Focusing not on what your heroes are doing but what’s best for you.
- Mark presses Jay on making sure every designer walks away with some sort of reward for having a produced design.
The Circle of Trust (paid content)
- Jay shares with us some entries and cliches in their user submitted Hall of Shame.
- Designers who foolishly fight back and argue when their designs aren’t picked.
- The cold stone truth of commerce.
- How Jay takes time to give rejected designers advice on how they can improve their work.
- How marketing is just as important as the product.
- Dealing with copyright infringement and toeing that line.
- All the little steps along the way that make you better for the long haul and help you create what you’re meant to create. …read more