If you’ve ever felt like your first client comps aren’t nailing it, you really need to give mood boards a try. Mood boards are a way to save time by quickly communicating an overall design direction to your client for approval. This can involve just one that they need to approve, or multiple variations from which they can choose a direction. Either way, by getting this visual feedback up front, your first comps will come much closer to hitting the bulls-eye.
The gang talks about their own experiences with mood boards, as well as tips and tricks to make sure you’re getting everything you can out of this exercise, (and have a little moment of creative zen along the way.)
We also answer a listener question about landing an agency job with no prior agency experience, (as well as little to no digital experience.)
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Invision – online mood board tool
Article referenced in episode: 24 pro tips for creating inspirational mood boards
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