81 Social Media Tips for Designers2014-06-26 00:13:48
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82 Building & Using Your Network2014-06-10 19:40:07
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83 How to Handle & Price Rush Jobs2014-05-26 07:00:51
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84 What We Wish We’d Learned in Design School2014-05-12 20:28:09
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85 DesignCast 60: Two Men & A Listener Question Show2014-04-28 07:00:52
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86 Overcoming Price Objection2014-04-14 19:23:10
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87 Saying Nope to Spec Work2014-03-28 23:03:12
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88 How to Develop a Branding Guide2014-03-21 20:37:40
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89 Design Contract Lifesavers2014-02-25 00:50:01
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90 When Good Designs Go Bad2014-02-10 02:34:02
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91 What’s in it For Me?2014-01-28 01:00:54
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What’s in it For Me?

When marketing our design services to clients, it is common to spend a lot of time talking about what we do, and how good we are at it. Unfortunately, focusing on that alone is not enough to entice the discerning client. You have to clearly lay out your unique value proposition, in other words, you have to tell your potential clients what’s in it for them to hire you. To talk all about the “wiifm” (what’s in it for me) principle, we have Matthew and Ben Newton, two Australian brothers who happen to co-host The Web Agency Podcast. We talk about a recent study they have conducted about design agency portfolio sites in several major cities, and we get to see what is working for some, what some are lacking, and how well different agencies are utilizing the wiifm principle, and scoring better clients because of it. We also answer two new listener questions about finding a design mentor, and how to build a compelling portfolio of self-initiated projects. If you like listening to this show, we highly recommend you check out The Web Agency Podcast as well. It’s an easy, entertaining listen, and each episode is packed with great info for anyone running their own web design biz. Show Links: The Web Agency Podcast Shutterstock: Use promo code DEEP114 for 25% off! lynda.com – Visit lynda.com/deepend to start your free trial The post What’s in it For Me? appeared first on The Deep End Design. …read more

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93 The Year End Wrap-Up2013-12-23 08:00:46
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94 The Designer’s Holiday Gift Guide 20132013-12-09 16:45:57
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95 DesignCast 50: Giving Thanks & Answering Your Questions2013-11-25 08:00:23
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96 Mobile Web Design Tips & Trends2013-11-11 20:09:37
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98 The Clever Logo Conundrum2013-10-14 07:00:45
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99 The Graphic Designer’s Home Office2013-09-23 07:49:30
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100 The Curious Case of the Copycat Client2013-09-09 15:30:59
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