81 DesignCast 70: Listener Question Show, Extreme Student Edition!2014-09-30 16:41:51
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82 Balancing Your Freelance Work & Life2014-09-16 20:27:58
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83 The Creative Process Decoded2014-08-29 16:27:16
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84 Where’s My Money?!2014-08-21 15:25:42
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85 2014 Logo Design Trends2014-07-28 21:18:18
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86 Freelance Design or Fulltime Gig?2014-07-21 16:04:18
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87 Social Media Tips for Designers2014-06-26 00:13:48
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88 Building & Using Your Network2014-06-10 19:40:07
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89 How to Handle & Price Rush Jobs2014-05-26 07:00:51
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90 What We Wish We’d Learned in Design School2014-05-12 20:28:09
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91 DesignCast 60: Two Men & A Listener Question Show2014-04-28 07:00:52
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92 Overcoming Price Objection2014-04-14 19:23:10
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93 Saying Nope to Spec Work2014-03-28 23:03:12
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94 How to Develop a Branding Guide2014-03-21 20:37:40
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How to Develop a Branding Guide

Everyone knows that the logo is the cornerstone of a company’s branding and identity. But why stop after just designing the logo for a client? Not only is offering a printable set of branding guidelines invaluable to your clients, but it can be a great upsell of your services as well. In other words, if youcan master this, it can result in more money for your client, as well as you. Win-win. In a nutshell, a branding guide will detail exactly how your client’s new logo should, (and more importantly,) should NOT be used. The main goal of a branding or identity guide is to establish consistency for your client’s brand. This has a lot to do with the logo, but touches on other areas as well, such as typography and brand colors across all mediums. In this episode, we talk about what you should include in the guide, as well as some formatting tips which will make it even easier. We also answer a listener follow-up question from episode 54, about how to best label self-initiated projects in your portfolio. Show Links: Shutterstock: Promo code DEEP314 for 25% off! lynda.com – Visit lynda.com/deepend to start your lynda.com free trial Image credit: TNA Brand Manual The post How to Develop a Branding Guide appeared first on The Deep End Design. …read more

95 Design Contract Lifesavers2014-02-25 00:50:01
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96 When Good Designs Go Bad2014-02-10 02:34:02
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97 What’s in it For Me?2014-01-28 01:00:54
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98 Designer Deductions2014-01-13 18:50:51
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99 The Year End Wrap-Up2013-12-23 08:00:46
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100 The Designer’s Holiday Gift Guide 20132013-12-09 16:45:57
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