Branding is one of the most important considerations for any business, especially for freelancers. With as much competition we creative freelancers face, ya gotta be memorable to survive. In this episode, the gang discusses the steps you should be taking to find the inner personality of your company or solopreneurship, and then how to carry that through all the different aspects of a successful branding effort.
We also answer a very apropos listener question about naming your business – Your name or company name, and how to brainstorm a great one.
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Nick’s Brand Positioning Worksheet (pdf)
Nick’s Brand Strategy (pdf)
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