Jazz musician turned designer turned York University professor is a self taught creative who has run his design group called Faith for 21 years. Here are some of the highlights from our discussion:
Paul doesn't like the word "graphic" to describe what he does.
One of his first design jobs was with a famous design shop called "Reactor" where he worked with Louis Fishauf.
"Type is my home"
"When I'm thrown a client, I think, How can I mess this up and make it mine."
"The computer to me is the instrument, not the tool. When people say that the computer is a tool, it pisses me off. I improvise with that instrument."
How he told his first client, "Don't worry about the project, just have faith." Then he got in his car and decided that's the right name for his company. "I tell people Faith stands for spiritualized imagination." Paul tells the story of how he actually worked out of a church for 6 years and how he had to sell the building.
Sych reveals how he was once owner of the fashion magazine, Lush and how his relationship and involvement with the publication has evolved over the years.
All of the fonts he designs are named with three letters because its his lucky number.
How he never thought that he would be doing work in the fashion industry.
How he's inspired by his students, "Sometimes they're kickin' my ass and I think that's a great thing."
When talking about a student's transition, "The real world is bullshit. I had clients who were rude, and it just really rubbed me the wrong way. So what I had to do is find people I wanted to work with. You have to be cautious, thats my advice."
Bonus!! Watch for the surprise visit by Rick Valicenti.…read more