Episode 377 - The Collection with Huck Gee - Part 5: Ferg of Playge
The Collection is back and this time
Huck Gee and Mark Brickey bring you a man who was part of the new
school even during the heyday of the old school. Ferg spearheaded
the DIY designer toy game and has always taken matters into his own
hands from his very first toy all the way to present day where he
created Playge and developed the multiple toy lines within it. Once
the bubble popped, many designers fell to the wayside while Ferg
saw an uptick in his bottom line since his production and
distribution means were always something he controlled. Ferg's
story is one of self reliance, unbridled creativity and doing what
you love on your own terms.
Huck returns from his homeland and
ToyCon UK energized and ready to go.
The popularity around social media
and how it ties into your creativity and ego.
How The Collection is bringing
down the curtain on the toy industry, where its going and who will
be players in it.
The similarities between all
creative markets and learning from the successes and failures of
TSA and the 80lb. duffel bag and
Mark's Blood Sugar Vest.
The evolution of the blank and its
Strategizing on who you want to
work with in your industry.
The return to Gold
Finding a scale where characters
remain true to size.
Determining price points based off
exposure and production in America.
The Huck Gee Vannen Watch
Doing the new school model back in
the old school days and how to avoid losing control of your
Starting with the
Moving away form cutesy designer
Ferg's entry point into the world
Making clothes for very small
Making a living selling direct to
Unrealistic standards for selling
out a product.
Readjusting your ego and
predicting the end of hype.
Assembly as a Build A Bear for
Inventing the Third Eye and using
visual tricks that engage your audience.
Drawing inspiration from the
illustration techniques of the skateboard industry.
Talking Points in the Circle Of Trust
The most desirable scale for
designers to work with.
Getting your pieces through the door (literally).
Blind Box costs based off the number sculpts and colorways.
Selling direct to consumers versus distribution.
Stumbling into similar creative territory and where you pull
Kozik takes on Print Mafia and makes them an offer they
Flipping modern homes and the long con of property taxes.
Showcase Showdown tips.
Dream properties Ferg and Huck want to work with.
Toy designing as training for the inevitable pop culture