161 418 - Shop Talk with Sean Mort2016-07-18 09:08:00
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162 417 - Thomas Page "Please Stop Killing One Another"2016-07-15 05:41:38
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163 415 - The Collection with Huck Gee - Part 7: Sket One2016-07-13 07:00:00
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164 414 - Brian Ewing2016-07-12 07:00:00
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165 413 - Sean Mort’s American Summer Vacation A Epic Podumentary Part 12016-07-11 07:00:00
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166 412 - Shop Talk with Billy Baumann and James Flames2016-07-01 07:00:00
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167 411 - Mike Anderson of Tankfarm & Co.2016-06-30 07:00:00
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168 410 - The Logo Show "Underdogs" with Dan Stiles and Billy Baumann2016-06-29 08:15:46
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410 - The Logo Show "Underdogs" with Dan Stiles and Billy Baumann

The Logo Show returns to cast its discerning gaze on the underdogs of the world of commerce. Dan Stiles, Billy Baumann, and Mark Brickey break down the branding problems that these permanently stuck in second place companies can't seem to figure out with millions of dollars and loads of market research. At the heart of each logo's critique are reoccurring themes of longetivity, relativity, and the perceived value in design. How much does brand development matter and is erring towards inoffensive, vanilla design the secret to success over time or place?  These six first losers can teach us a lot about confidence in story telling and relying on craftsmanship over technology if a client really wants to leave a lasting impression on the world. Talking Points Remembering to enjoy the day and make something worthwhile happen. Looking back on the past to improve today. Technical difficulties and a look into how an AID episode gets made. Choosing happiness. A look at six second place logomarks. Is it more important for your logo to work in the real word or solely as a mark? Integrating branding across multiple platforms. Tangents, x heights, and choosing the lesser of all evils. The dot com orbit that dominated logos. Does it matter if designers like the mark or if the public understands it? Lacking confidence in your brands vision. Letting your logo speak for your product. Do brands even need logos? Telling a story over time instead of with the times. Changing tastes with skill maturation. Can a timeless logo be anything other than vanilla? Gestalt branding strategies. Mimicking your competition or standing out from them. Repeating shapes from the mark into the text. Backing up your design decisions with bullshit. The "Breathtaking" Design Strategy pitch deck. Fighting the competition instead of making a better product. Can corporate America travel back in time with their branding? The inevitable trend shift of looking to the future. Relying on technology or relying o craftsmanship. Should your logo reflect the times? Terrible design choices becoming acceptable after three decades. Zagging to find the true essence of your brand. …read more

169 409 - Jeral Tidwell2016-06-28 08:59:35
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170 408 - Shop Talk with Sean Mort2016-06-27 07:00:00
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171 407 - Sunny Bonnell of Motto2016-06-23 07:00:00
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172 406 - Sonny Day2016-06-22 07:00:00
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173 404 - Shop Talk with Sean Mort and David Defeo2016-06-20 07:00:00
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174 403 - Shop Talk with Billy Baumann and James Flames2016-06-17 07:00:00
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175 402 - Klim Kozinevich of Bigshot Toyworks2016-06-17 06:36:02
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176 Episode 400 - Seasons of The Snake No.003 - Summer 2016 with Ben Neuhaus Owner/Proprietor of SnakeOilProvisions.com2016-06-14 07:00:00
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177 Episode 399 - Shop Talk with Sean Mort2016-06-13 07:00:00
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178 Episode 398 - Shop Ten OMG Poster Countdown Talk Crossover with Billy Baumann and Mitch Putnam2016-06-10 07:00:00
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179 Episode 397 - Dan Padavic of Valhalla Studios2016-06-09 08:24:52
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180 Episode 396 - The Collection with Huck Gee - Part 6: Ben Goretsky of Designer Con2016-06-08 07:00:00
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