Episode 343 - Mark Lewman of Nemo Design “Own The Unknown”
Some of the talking points you’ll hear on episode 343 with Mark Lewman.- Hear Mark strike out on being Mark’s friend.- Finding a culture and feeling of belonging when getting into the BMX scene.- The importance of being authentic when tying to advertise to passionate audiences. - Reaching out to your dream publication to land your fist real job out of high school.- Generation X-er's jumping in head first and building their dreams without asking for permission. - The midwest work ethic that stays with you forever.- Xeroxing the warehouse cat and reinventing your boss’s business. - The creation of Homeboy magazine, Mark Lewman’s first fully materialized day dream project turned into something real. - Creating a general purpose magazine “Dirt” to be the male companion piece to wildly popular Sassy Magazine.
In The Circle of Trust (Paid Content)- Getting away from press release driven content and creating real conversations.- Working with the Beastie Boys and getting a personal phone call request from Michael Diamond. - Watching your core group of friends go off and become important figures in the culture that you love. - Behind the scenes of the Bestie Boy Sabotage video, a lesson on taking corporate funding but investing in your friends and keeping a DIY approach.- How urban sports such as skateboarding or BMX teaches you to see the landscape not for what it is but for what it can be.- Writing for MTV’s Jackass and Wildboyz, why the authenticity of those projects was paramount. - Being a Dad not a Dude.- Quitting your job, selling your home and leaving the county to figure out what you should really be doing with your life.- Writing Matt Hoffman’s biography and literarily being bookends on his career as one the best BMX riders of all time.- How life experience is the real riches of the world.- The culture of NEMO design where the team is more important that the players.…read more